Smirnoff Recipe No. 21 is a smooth and flawless vodka, made to their Recipe No. 21 which was developed circa 1917 by Vladimir Smirnov, third son of Smirnoff’s founder Pyotr Arsenjevitch Smirnov. Popularly refer to as “Red Label”, this pure grain vodka, is triple distilled and charcoal-filtered ten times to remove any impurities, and is the world’s best-selling vodka. It is ideal for mixing or making cocktails.