TMG Blog

Branaire-Ducru and the virtue of the middle of Saint-Julien

The 1855 classification is read, almost universally, as a quality ranking. It was a price list. Brokers in Bordeaux were asked to sort the chateaux of the Medoc for an exhibition in Paris, and what they had to hand was decades of records showing what merchants had actually paid for each property's wine. So they sorted by money. First Growth meant the wine had been fetching the highest prices, which usually meant the estate was well run and well sited, but the measurement was commercial, not sensory. Nobody tasted anything.

That ranking then got frozen. It has been revised exactly once in a hundred and seventy years, when Mouton was moved up in 1973. Vineyards have been sold, split, replanted and bought by people with more money and better equipment, and the list has not moved. So a Fourth Growth today is not the fourth-best wine of the Medoc. It is a wine whose ancestor was selling at a certain price in the middle of the nineteenth century.

This matters commercially in Hong Kong more than almost anywhere, because Bordeaux is the region local buyers know best, and the classification is the shorthand people use when they do not have time to learn a producer. It is a shorthand with a very old battery in it.

Saint-Julien, and the virtue of the middle

Saint-Julien sits between Pauillac to the north and Margaux to the south, on gravel banks that slope toward the estuary. Gravel matters for two boring, decisive reasons. It drains, so the vine roots go down instead of sitting in wet topsoil, and it stores the day's warmth and releases it at night, which is what allows Cabernet Sauvignon to finish ripening at this latitude. Cabernet planted on clay this far north makes thin, green wine. Planted on deep gravel near the water, it does not.

Saint-Julien has no First Growths, and that has shaped its reputation into something slightly apologetic. It should not be. The commune is small, almost entirely planted with good gravel, and its wines land between the muscle of Pauillac and the perfume of Margaux. Middle of the road, in the sense that it takes the useful half of each neighbour: enough structure to age, enough aromatic lift to be pleasant young. If someone drinks Bordeaux twice a year and wants to know what Bordeaux is supposed to taste like, this is the address.

Branaire-Ducru

Branaire-Ducru is a Fourth Growth in Saint-Julien, and what it is known for among people who buy Bordeaux regularly is not a great vintage or a famous owner. It is consistency. The vintages behave the same way. The cellar was rebuilt in the 1990s so that wine moves by gravity rather than being pumped, which sounds like marketing and is not: pumping shears the fruit and grinds tannin from the skins, and letting gravity do the work gives a finer texture in the glass. The house style is polished rather than massive, with the tannin present but sanded down.

The second wine is Duluc de Branaire-Ducru, and it works the way second wines are supposed to. Younger vines, separate plots, less new oak, bottled to be drunk earlier. Not the barrels that failed. A different set of parcels, chosen in advance.

What we have

The Branaire-Ducru collection is sorted by price, lowest first, and it reads as a ladder with three landings. The bottom is Duluc. The middle, where most of our stock sits, is the grand vin in vintages from the last fifteen years, including Branaire Ducru 2017 at around HK$523, a lighter year that is drinking well now and asks nothing of your storage. The top is a small number of genuinely old bottles, which are a different kind of purchase entirely.

What we would pick, and why

Duluc de Branaire-Ducru 2021, around HK$238, is the bottle we would open on a weeknight or send to a table where several wines are going round at once. It is recognisably Saint-Julien, it does not need an hour of air, and it does not ask anyone to concentrate. For a banquet where the food is arriving in waves and the glasses are being topped up rather than savoured, this is the honest choice.

The one we would actually buy for ourselves is Chateau Branaire Ducru 2013 at around HK$468. 2013 was a difficult year on the Left Bank and the vintage carries a poor reputation, which is precisely why it is interesting at this price. Difficult vintages punish weak properties and merely trim strong ones. What you get is a grand vin, twelve years old, with the tannin already resolved and no waiting required. It will not be a monumental bottle. It will be a genuinely good one, now, which is a more useful thing to own.

If the occasion needs a stronger name and a stronger year, Chateau Branaire Ducru 2016 at around HK$588 is the better wine in absolute terms. 2016 was an excellent Left Bank vintage and this bottle still has years in front of it. It is also the one to give as a gift, because 2016 is a vintage people in Hong Kong recognise without being told.

Where paying more stops buying flavour

At the top of our list are bottles like Branaire Ducru 1959, listed at around HK$7,050 with label damage and a low fill level noted openly, and a 1914 above it. Be clear about what those are. A sixty-year-old Bordeaux with ullage is a provenance bet. It may be extraordinary. It may be tired, or dead, and the price is not a guarantee against that. People buy these for a birth year, an anniversary, or the moment of opening something older than everyone at the table, and those are legitimate reasons. Better flavour per dollar is not one of them.

Who should not buy Branaire-Ducru at all: anyone who wants a big, sweet, oaky red with obvious fruit. This is a restrained wine, and restraint reads as thin to a palate expecting impact. And if you are storing bottles in a Hong Kong flat with no wine cabinet, buy the drinking vintages rather than the keeping ones. Summer heat in an ordinary cupboard will do more damage to a 2016 in three years than a decade in a cellar would.

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