The name Haku celebrates the origin and the craft of this Premium Japanese Vodka. The kanji (Japanese character) for Haku means “white”. But the subtlety of the Japanese language often gives kanji several readings. Read as “shiro” it would merely mean white, but read as “haku” it is intentionally rooted and elevated. Rooted as referring to “Hakumai” (白米) – Japanese white rice–the origin of the liquid. Elevated as evoking “Junpaku” (純白) – “untainted” and brilliant–a tribute to the craft of mastering a clear, clean and luminous vodka, carefully filtrated through bamboo charcoal for an unparalleled soft, round and subtly sweet taste.