TMG Blog

Antinori and the wine that broke Italy's label rules

In the early 1970s a red wine left Tuscany with the words vino da tavola on the label. That is the bottom legal category in Italian wine, the box built for anonymous bulk sold in litre bottles with a screw cap. The wine inside cost more than almost any Chianti on the market and drank better than nearly all of it. This was not an error at the printers.

The Chianti rules of the day required a share of white grapes in a red blend. They made no room for Cabernet Sauvignon. They set yields high enough that a grower who wanted concentration had to fight the paperwork to get it. So a producer who dropped the white grapes, added some Cabernet and aged the wine in small French oak was permitted to do all of that, and forbidden to call the result Chianti. The wine went out with the lowest designation Italy had, priced as though the designation meant nothing.

That is the mechanism behind the phrase Super Tuscan. It was never a quality grade and never a legal one. It is the name for what happened when appellation law and the ambition of the growers came apart, and the growers decided the law could lose. Italy eventually rewrote itself around them: the IGT category arrived in 1992 largely to give these wines somewhere sensible to sit, and Chianti Classico finally dropped the white-grape requirement in 2006.

The family at the centre of that fight has been selling wine since 1385, which is a long time to be in one trade. Antinori is now a producer of roughly forty wines across Tuscany, Umbria and further afield, and this is where most people misread it. The two bottles everyone can name are the exception. The business is Chianti Classico, Montalcino, Bolgheri and a white estate in Umbria, made in quantity and sold at ordinary prices.

How the range actually divides

Three bands, and the borders are clear once you know what to look at.

The everyday tier is Sangiovese-led, aged mostly in large old wood, and built to be opened young. Villa Antinori and Peppoli live here. They are firm, savoury and sour-cherried rather than plush, which is what Sangiovese does when it is not being pushed.

The estate tier is single-property wine. Badia a Passignano comes off one Chianti Classico site; Pian delle Vigne is the Montalcino estate, so the grape is Brunello and the ageing is long by law; Cont Ugo comes from Bolgheri on the coast, where the grapes are Bordeaux varieties and the climate is warmer and wetter than inland Tuscany. In Umbria, Castello della Sala makes Cervaro della Sala, a barrel-fermented Chardonnay with a little Grechetto, and it is the only wine in the range that ages like a white Burgundy.

The top tier is Tignanello and Solaia, grown on adjoining plots of the same hill south of Florence. Tignanello is Sangiovese with Cabernet Sauvignon and Cabernet Franc; Solaia inverts that ratio. Both are made in small quantity and both are priced by demand from buyers who will never open them.

What we have

The full Antinori range we hold is sorted by price, lowest first, which happens to also be the order in which the wines get more structured and need more time.

At the bottom, Peppoli Chianti Classico at around HK$233 is the honest entry point: bright, dry, food-shaped, no oak showing. A step up, Villa Antinori Chianti Classico Riserva at around HK$276 adds a year of ageing and some weight.

Move to the coast and the wine changes character completely. Cont Ugo, from the Guado al Tasso estate in Bolgheri, sits around HK$398 and is Merlot-dominant, rounder and softer than anything Sangiovese will give you. Inland and up a level, Pian delle Vigne Brunello di Montalcino at around HK$501 is the serious Sangiovese in the house.

The Umbrian white, Cervaro della Sala, is around HK$688. Then the jump: Tignanello is around HK$1,088, and Solaia is roughly three times that again.

What we would pick, and why

Pian delle Vigne 2021, at around HK$501, is the wine in this range that gives the most back per dollar. Brunello has to spend years in wood and bottle before it is allowed out, so you are buying age you did not have to store yourself — which matters in Hong Kong, where almost nobody has room for a case to sit quietly for eight years. It is tannic and needs decanting, but it is fully formed.

Cont Ugo 2023, at around HK$398, is the one to buy if you are cooking for people who say they do not like Italian reds. What they usually mean is that they do not like the acidity and grip of Sangiovese. Bolgheri Merlot has neither problem.

Tignanello 2022 is worth it under one condition: that you want this specific wine and not a general upgrade. It is a genuinely different thing from the estate wines below it, more layered and much longer. But you are also paying for a label that a lot of people in this city recognise, and that portion of the price does not reach the glass.

Where the money stops buying flavour

Around the estate tier. The step from Peppoli to Pian delle Vigne roughly doubles the price and changes the wine substantially: different grape clone, different region, years more ageing, far more depth. The step from Tignanello to Solaia costs three times more again and changes the wine much less than that.

So: if you are drinking the wine this month with dinner, stop at the estate tier and put the difference into a second bottle. If you are buying for a table where the label will be read before the wine is tasted, that is a real reason, and it is fine to say so — but it is a different purchase, and worth being honest with yourself about which one you are making.

And if what you actually enjoy is soft, low-acid, fruit-forward red, most of this range will feel austere no matter what you spend. Sangiovese is a sharp, dry grape. That is the point of it, and no amount of money will sand it down.

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